Audi Augmented Reality Calender
A calender without cars
The calendar showed only high-quality landscape photos. In order to experience the cars, the user had
to download an iPhone app. Using augmented reality, one could then bring out the cars onto the
landscapes, with sounds, animations and all!
When Audi introduces a car calendar, that calendar has to be just as innovative as the brand itself.
When Audi introduces a car calendar, that calendar has to be just as innovative as the brand itself.
Audi should not merely say “Vorsprung durch Technik” (Leading through technology) but prove it as well.
