Magus Brands - MatchaSticks
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    Magus Brands, a California-based Limited Liability Company, commissioned me to create a brand identity for them, including packaging designs and … Read More
    Magus Brands, a California-based Limited Liability Company, commissioned me to create a brand identity for them, including packaging designs and product photography for their selection of premium tea products. Read Less
    Published:
 
 
 
P R O J E C T   D E T A I L S
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In 2014,
Magus Brands, a California-based Limited Liability Company, commissioned me to create a Brand Visual Identity for them, including packaging designs and product photography for their selection of premium tea products. 
 
 
 
 
Branding, Packaging, Product Photography
 
 
 
 
 
 
 
C O N C E P T
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The head titled upward signifies grace and power of a King, but also humility, depicting the King on his knees lookinig up while presenting the gift. The three jewels on the crown signifies the three wise men / kings. The three Xs on the gift  signifies the numbers of gifts that was given to the baby Jesus Christ and the tall pointed handle of the box represents the high quality of its contents. Magus is facing in the right direction which signifies the direction of the journey they took from west to east.
 
 
 
 
 
 
 
 
P A C K A G I N G
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First in line of their products was MatchaSticks, a high quality Matcha Powder imported from Kagoshima, Japan. The common approach would be to make a Japanese look, but I wanted to stay true with what the biblical character Magus is all about. Magus is a priest, astrologer, one of the wise men, a traveller, an adventurer and considered to be a sorcerer or a magician from which the name “Magus” was derived from. These attributes are what inspired me to illustrate a whimsical floating steampunk ship that conveys adventure and imagination, with tea leaves among the clouds, depicting a magical world, being grinned which is the known process of how matcha powders are made. 
 
 
 
 
 
 
 
 
C L I E N T
Magus Brands
 
S C O P E
Design + Direction, Illustration, Typography, 
Packaging, Product Photography
 
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Thank you for Watching!
MARLON MAYUGBA
© 2014.  All Rights Reserved.

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