In today’s Society we have adapted ourselves to the fast paced World created by the Media. We have developed a kind of immunity towards observing things, values and people in detail. We immediately categorize and move on without taking time to reflect upon what it is we are looking at. Thus this Poster series was created to show that at a glance things seem ordinary, but taking a deeper look reveals the details and true meanings hidden in everything we see!
 
The first „Question“ Poster can only be fully interpreted by going to the Poster and looking at it up close, since the third word that completes the sentence (giving it a whole new meaning!) is written at the bottom right hand corner. The Sentence is being dipped into Color and comes out as the „Answer“ Poster. The true voice of reason.