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Perth Zoo, Zoorassic Park

Perth Zoo was hosting Zoorassic Park – the biggest thing to arrive in Perth in, well 65 million years! This outdoor campaign appealed to families, encouraging them to give their kids a worthwhile educational tour of the dinosaurs on display.

Most of us get excited about zoo animals by the extraordinary features they possess – spots, stripes, long necks, fat bellies, massive teeth … the list goes on! Imagine then, how dinosaurs’ features would stack up against them. Our posters highlighted these fascinating features and their prehistoric counterparts; creating a tease of the exciting dinosaurs making their way to the Perth Zoo.