In June 2015 I was commissioned by PepsiCo's Sabritas Guadalajara Plant, to create artworks and billboards for their facilities. The project was done under a very tight schedule and budget. With just 2 days of production and 3 weeks of postproduction it was a challenging project for a one man crew, but also very rewarding as I got to meet and work with different people from all levels within the company.
Client: Pepsico Alimentos México
Photography: Cristian Rojas
Retouching: Cristian Rojas
1st and main billboard.
The challenge was to simplify the potato process form start to finish in order to represent through a single image what is it that it's done at Sabrita's Guadalajara Plant.
Close ups.
2nd billboard.
I worked with front line operators, engineers, managers and directors to create a piece that represented the people at Sabritas Guadalajara and the commitment to their products.
3rd billboard.
This third billboard is a tribute to women. It honors those who have a strong sense of commitment, and those who strive everyday to make a difference.
Installation of billboards
