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PepsiCo - Sabritas
In June 2015 I was commissioned by PepsiCo's Sabritas Guadalajara Plant, to create artworks and billboards for their facilities. The project was done under a very tight schedule and budget. With just 2 days of production and 3 weeks of postproduction it was a challenging project for a one man crew, but also very rewarding as I got to meet and work with different people from all levels within the company.

Client: Pepsico Alimentos México
Photography: Cristian Rojas
Retouching: Cristian Rojas

1st and main billboard.
The challenge was to simplify the potato process form start to finish in order to represent through a single image what is it that it's done at Sabrita's Guadalajara Plant.
 
 
Close ups.
2nd billboard.
I worked with front line operators, engineers, managers and directors to create a piece that represented the people at Sabritas Guadalajara and the commitment to their products.
 
3rd billboard.
This third billboard is a tribute to women. It honors those who have a strong sense of commitment, and those who strive everyday to make a difference.
 
Installation of billboards
 
PepsiCo - Sabritas
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PepsiCo - Sabritas

In June 2015 I was commissioned by PepsiCo's Sabritas Guadalajara, to create the new artwork for the plant facilities. The project was done under Read More
385
3.9k
20
Published:

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives