Meth Can Take Control
Meth Can Take Control
Online Films, Radio, Out of Home Campaign

Three hard-hitting films, commissioned by the Mental Health Commission of Western Australia, tell traumatic stories of meth users and the effects their habit can have on loved ones. By showing the stories in reverse, the films highlight how one bad decision can result in someone’s life unravelling out of control.

Each story was inspired by a compilation of real users' stories; with an emphasis not on the zombified, teeth-falling-out drug-addled stereotypes, but rather, on the more down-to-earth realities facing meth users.

These films were complemented by radio spots featuring real users' stories; outdoor and venue posters; social media postings; and geo-targeted mobile ads to create an authentic story.
Films
Family – 90secs
Crime – 90secs
Stroke – 90secs
Radio
Job Loss radio – 30secs
Stroke radio – 30secs
First Hit radio – 30secs
Outdoor (transit)
Outdoor poster
Outdoor poster
Outdoor poster
Outdoor poster
Meth Can Take Control
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Meth Can Take Control

A campaign featuring hard-hitting stories to help tackle the complexity of meth addiction.
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67
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Published:

Creative Fields

Copyright Info

Attribution, Non-commercial, No Derivatives

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