Meth Can Take Control
Online Films, Radio, Out of Home Campaign
Three hard-hitting films, commissioned by the Mental Health Commission of Western Australia, tell traumatic stories of meth users and the effects their habit can have on loved ones. By showing the stories in reverse, the films highlight how one bad decision can result in someone’s life unravelling out of control.
Each story was inspired by a compilation of real users' stories; with an emphasis not on the zombified, teeth-falling-out drug-addled stereotypes, but rather, on the more down-to-earth realities facing meth users.
These films were complemented by radio spots featuring real users' stories; outdoor and venue posters; social media postings; and geo-targeted mobile ads to create an authentic story.