Ethical Eating
I was given a brief to create a campaign around ethical eating. I chose to look into broiler chicken in the food production industry. Broiler chicken are chicken bred for meat. I created a campaign focused on the poor treatment of broiler chicken.
For this project I took the photos in a studio and styled them in a clean, sterile way. The images engage the viewer with the living animal behind the meat product and production. These photos were used for multiple purposes in the campaign.
This project was made to raise awareness about where meat comes from, what food production labels mean and the production of broiler chicken.
Fact Cards:
These fact cards are part of my ethical eating project. I Illustrated the fact cards for a younger target audience. It is something children can collect to encourage their interest in animal knowledge and protection.
