I created these videos while working at Lawrence University. However, this project quickly expanded into an ongoing collaboration between Lawrence and the city of Appleton, WI
Problem: Both Lawrence University and Appleton, WI have low visibility. Even with new initiatives and growth, little has been done to showcase/promote the rapidly evolving area.
Solution: Create a progressive narrative for the region, viewed through the lens of Lawrence University. In doing so, Lawrence's brand is enhanced in tandem with the city. Moreover, these videos cement Lawrence at the forefront of growth/progress for the region.
Appleton, Wisconsin: It may sound small and quaint, but Appleton is no sleepy, remote burg.
Being featured on the local news created greater visibility for the project and lead to increased collaboration with the Mayor's office.
From outdoor sports to indoor markets and performances, there's always something new to discover.
Following the launch of these videos, Appleton Downtown Inc. has been able to utilize my raw footage to revamp their website: Appletondowntown.org
