PROBLEM:
Midori wanted to launch their new campaign with an aggressive OUT-OF-HOME plan and a targeted sampling strategy.

Knowing an average person spends 6 seconds or less reading a billboard, How could we increase people’s attention

in our billboards while creating a unique sampling strategy?

SOLUTION:
Transforming Midori billboards into bars. We placed billboards around the city and invited people

to ¨say Moshi Moshi to Midori¨. When they did people discovered different kind of bars serving signature Midori Cocktails.

RESULTS:
In 1 just one day more than 300 people experienced our billbars
We Increased the interaction time in our billboards from 6 seconds to 90 minutes.
More than 1000 Midori cocktails were sampled throughout the experience.