Personal em Casa
Personal em Casa is a Personal Trainer business from Porto Alegre - Brazil.
Its run by Christian Silveira, he asked me to create a logo for him and a business card.
The main difference between his business and that of other personal trainers is that he attends to his clients in the comfort of their homes and he wanted for his the logo of his business to portray this.
He wanted a brand that shows what he has to offer and that motivates his clients to recommend his services.
This is the image created for Personal em Casa. Inspired in the classic road signs. It can be easily applied in other merchandising for the brand, such as t-shirts, bags and key rings.
This is the final result of his business card. Front and back.
It has a different square shape, but its size (5x5cm) still fits a normal wallet. It gives a nice finishing touch and it calls attention to itself.
So far it has been a success, people find it nice and innovative. Everybody wants to have at least 2, so if they find a person in search of a personal trainer, they can give one away and keep the other.
