Bull: Men's Fiction
Branding, Identity Design,  Web Design, and Wordpress Development
the big idea: building on a concept by fellow Notre Dame designer Dan Azic, the mark and site rework focused on moving the brand away from a more literal interpretation of the “Bull” idea to a new, more refined one based on typographic elements. 

The rest of the site was designed with the content as first priority: minimal visual clutter, clear archives, navigation and large, readable type, with featured content living “between the horns.”
the new mark
the new homepage. featured story is a single item, not a slider.
a sample story page. 
a sample story page, scrolled down.
check out more work and the other stuff I do at colemancollins.com!