Sustainability is a process for meeting human development goals while maintaining the ability of natural systems
to continue to provide the natural resources and ecosystem services upon which the economy and society depend. Circles of Sustainability is a method for understanding and assessing sustainability. 

 

Therefore, there is where the design element came from the circle = sustainability.

The complete circles that form the sphere symbolise unity, wholeness, and infinity.
These circles also portray ‘Sustainability’ for each of the individual business sectors.
The colours used on the whole reflect the Sime Darby Plantation’s Corporate Identity.
Majority of headings are short and crisp by design.

 

• The Palm Oil & Rubber Plantations
• Property Development
• Industrial & Motoring
• Energy & Utilities
• Healthcare & Other Businesses

And the papers used are ‘tree-free’ – made from Sime Darby Plantation’s palm waste.