We have developed memorable and unusual for the category printed ad for the Medical Estate Clinic for Restorative Medicine Medical Estate, which specializes in fasting medicine.The strategists of our agency found an insight about the client’s product. It turns out that losing weight at home is incredibly difficult, and most of us put it off for later. But even for those who begin to lose weight, it is difficult to achieve victory, because a losing weight person is constantly surrounded by a bunch of temptations coming from his relatives and colleagues. This undermines his already usually small willpower.
In advertising, we show exactly this real problem of losing weight alone – in this case, in a "friendly" office environment. The heroine, a representative of the target audience of advertising, is literally held hostage by her entourage, who strives to disrupt the next diet, heartily offering delicious food. Slimming courses at Medical Estate are held in a hospital: no one distracts patients, they are surrounded by the support of colleagues in the group and specialists of the sanatorium.Insight – previously unspoken consumer truth about the product or the situation of its application. An insight-based advertising or brand attracts attention with the freshness and truthfulness of communication.
