Ringling College is changing, shifting, expanding, moving forward. To express this constant motion, we took advantage of the cool and warm hues that reflected the personality of its students. The bright, vivid colors set against the dark background were a nod to the shining spirits of the nominees and recipients of the award.
The energy and futurism of the logotype was balanced with a modern serif that featured extreme contrast in weight variation. The brand also featured a perfectly geometrical circle that signifies that rounding up of the recipients' holistic education in their final year at college.
The same spirit and eclectic energy was carried throughout the various pieces within the event's creative suite—spanning from its Save the Date, Invitation, photo art direction, programs and more.