This project consisted of creating a brochure design for Pack Rat Outdoor Center.
The idea I had was to create a simple guide that helps make gear selection a convenient, consistent, and hassle-free experience. With my design, I wanted to incorporate ruggedness, simplicity, and cleanliness to make this brochure feel very intentional, functional, and put together. I wanted my design to illustrate that correctly choosing the right gear for a camping trip is a strategic and purposeful process.
4 color [CMYK] print job | 6x9 inch document size | 16 page, saddle stitched booklet | Printed on uncoated 12x18 paper
