During my apprenticeship with the adidas-Group, we had the opportunity to rebrand the identity of local high school, Canton High. Our goal was to provide a unified visual system that embodied the values of their athletic programs and would consistently represent themselves on the fields of competition and surrounding community.

Below is a sampling of the work we did focusing on the new Bulldog mascot, a major element of the project that I was primarily responsible for.

 

 

An analysis of their current system highlighted the discontinuity between individual teams and the athletic department as a whole.

 

 

 

 

When approaching the development of a new mark there were a number of core anatomical features of the bulldog that we prioritized for the new identity

We also wanted to be cognizant of other bulldog logos currently in use to ensure our logo would stand out within the field.