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Exceed S|S 2016 Campaign - Venice

VENICE is inspired in the Californian life, in the white sand beaches of California but also in the urban part as St. Francisco and Los Angeles. 
Is inspired by the lightness and carefree days of summer and by the minimalism and sophistication that connect beach and city in a parallel universe. Divided into two lines, Casual and Dress, this collection is the ideal combination for SS 16, where the Casual line takes us to the relaxed beach days while the Dress line brings us to the hot nights in the city where the contrast of lights with the minimalistic architecture highlights the sophistication displayed in each model. In the Casual line models without lining with light colors, together with the simple design of sneakers and bicolor designs gives a relaxed and modern look to the collection, being complemented by the contemporary sobriety of the Dress line, where models play a balancing role between the summer days and the nights in the city making the difference when used in a simple look providing the sophistication necessary for the transition day / night. The quality of the materials meticulously chosen, the color palette and the manual finish that gives a unique look to the models, makes Venice a timeless collection that easily adapts to the various moments of daily life. 
 
Production and Management: Pedro Caria - Shaping Brands
Creative Direction and Styling: Joana Jorge - Shaping Brands
Photography: João Almeida
Model: Gustavo Teixeira
Post-production: Joana Jorge - Shaping Brands
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Exceed S|S 2016 Campaign - Venice
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Exceed S|S 2016 Campaign - Venice

Exceed Summer 2016 Campaign - Venice

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