Special reports, ebooks, and white papers created for sales funnel / marketing.
With the help of a copy editor, I repurposed a series of peer reviewed dental white papers— to better communicate to non-dentists / new patients about a variety of dental procedures. We stayed away from triggering medical and dental imagery and instead took the opportunity to introduce new clients to the office & staff.
We kept the text simple and easily scannable and maintained the doctor's branding guidelines.
