Animated Infographic Microsite on E-Commerce
Die Post (Swiss Post), launch: 2015, revision: 2018
YAAY's playful approach, conveying in-depth knowledge about all aspects of e-commerce via a microsite, was so successful that the Swiss Post commissioned a design refresh and data update in 2018.
Three of the six graphics were replaced by new topics, and all were updated with the most recent data. Following the 2017 refresh of the Swiss Post CI, all the animated graphics plus specially designed icons were redesigned with a new colour scheme. Layout and visual hierarchy were also improved in the process.
With this project, YAAY voluntarily took on the challenge to make all in-fographics and other content fully responsive on all devices. Typically large visualizations will simply be scaled or omitted for mobile, sacrificing readabil-ity, consistency and beauty. Instead, we invested a large effort in developing a responsive infographic approach which we continue to use and develop.
The site which was originally designed with a focus for tablet users in 2015 is now fully responsive, with seamless transition between desktop, tablet and mobile, all available in four languages. Lightweight and attractive animation and also complements the site across all devices.