Animated Infographic Microsite on E-Commerce
Die Post (Swiss Post), 2015
In 2015 the Swiss Post approached YAAY, with the idea of creating a rich website to present various information and resources on e-commerce. The Post offers services covering the entire e-commerce value chain. However, the target customers of these services often lack background knowledge to understand the various aspects required for the successful operation of an online shop. The microsite conveys the notion of e-commerce being more than just an online shop.
The medium of choice is a scrollable microsite realized in an innovative parallax or one-pager style. Short journalistic articles were enriched with infographics. The interdisciplinary collaboration with a journalist, the quality of existing data and the conception of powerful visualizations are the major project challenges for YAAY. Visual storytelling and content selection are especially critical due to the broad target audience including novices and experts alike. The ultimate goal is to enable visitors to dive into the topic of e-commerce.
To facilitate easy navigation, YAAY split the content in five topics: marketing, ordering, payment, logistics and customer care. For each section we created an infographic. A short lead paragraph is accompanied with two more in-depth articles.
The resulting website features over 100 newly designed icons and six unique infographics. Playful animations of the infographics welcome the user as he scrolls down to the next topic. The depth of the content is balanced with an easy to grasp structure and layout. Finally, the experience is completed with a quiz, specifically developed by YAAY for this project. Participants can test their knowledge and guess how Swiss people are shopping online. Their accuracy and final score are summarized in a custom designed visualization of circular graphs. The visual alphabet of the microsite was also employed in PowerPoint slides presenting the full survey results on which the quiz was based on.