Ventura Group Rebranding
Art Direction and Design by SquadOne.
This is a brand development based in the same concept as the Yas Beach project. The idea is the calm movement of the water in the shores of Yas Island, Abu Dhabi. Ventura Group is a company based in Dubai, which is formed by two divisions, Ventura Capital, more oriented to the financial aspects of the group, and Ventura Entertainment, focused on managing the Yas Beach Resort amongst others. This is why we wanted to apply a single visual identity that could unite the three companies, establishing a certain consistency in all the aspects of their communication. The differences are in mainly color and photography style.