Multiple assets for the Tree Top Inn were created to help develop and mainstream the brand. The assets can also be viewed online at http://treetopinn.brentclemens.net/.
To keep with the Tree Top Inn's mission to promote conservation, all printed materials will be printed on recycled paper with eco-friendly water based ink. All apparel is made of an organic cotton/recycled polyester blend, printed with water-based eco-friendly inks at fair labor certified facilities.
Billboards are going to play an important role in spreading the word about the Tree Top Inn. The #1 billboard will be located at mile marker 68 on the westbound lanes of Interstate 4 in Orange County. This is the most heavily-travelled section of I-4 with over 200,000 vehicles per day. Pictured above is the pre-opening billboard.
Pictured above is the post-opening billboard. The blue sky background of the billboard will blend into the actual sky (at least on cloudless sunny days).
Print (Rack Cards)
The orange card is intended for display at travel facilities, hotels, and restaurants, targeted toward typical vacationers. The blue card is intended for display at bars, gyms, apartment complexes, and outdoor retailers, targeted toward millennials and active people. The back of the card (pictured in the center) will be the same for both versions.
The orange card is intended for display at travel facilities, hotels, and restaurants, targeted toward typical vacationers. The blue card is intended for display at bars, gyms, apartment complexes, and outdoor retailers, targeted toward millennials and active people. The back of the card (pictured in the center) will be the same for both versions.
The stationery package will include letterhead, folder, and business cards. The recycled paper will give all elements a natural look and feel.
Guest Apparel
Several styles of t-shirts will be available for purchase by the guests at the Tree Top Inn Mercantile. By making high quality, hip, eco-friendly shirts, guests will be more likely to wear the shirts o property and help to spread the word about the resort.
Several styles of t-shirts will be available for purchase by the guests at the Tree Top Inn Mercantile. By making high quality, hip, eco-friendly shirts, guests will be more likely to wear the shirts o property and help to spread the word about the resort.
Gamification
People enjoy competing against others; parents against kids; kids against parents; people against themselves. To engage guests beyond the ordinary stay, a reward system will be established where guests can earn badges and t-shirts for completing three courses ranked from beginner to expert. And then they can badge-shame each other! This will also encourage guests to return
to earn all of the badges and t-shirts (and bragging rights).
People enjoy competing against others; parents against kids; kids against parents; people against themselves. To engage guests beyond the ordinary stay, a reward system will be established where guests can earn badges and t-shirts for completing three courses ranked from beginner to expert. And then they can badge-shame each other! This will also encourage guests to return
to earn all of the badges and t-shirts (and bragging rights).
Staff Apparel
Staff will wear comfortable, breathable polo shirts with the Tree Top Inn logo and their name embroidered on the breast, and khaki shorts or long pants. The informal uniforms will make the sta more approachable. Indoor staff will wear twilight blue shirts, and outdoor staff will wear white shirts.
Staff will wear comfortable, breathable polo shirts with the Tree Top Inn logo and their name embroidered on the breast, and khaki shorts or long pants. The informal uniforms will make the sta more approachable. Indoor staff will wear twilight blue shirts, and outdoor staff will wear white shirts.
Unique Promotional Items
All guests will be given a solar-powered, clip-on flashlight with compass to help them navigate the resort during the day and at night. A notebook and pen made from recycled materials and printed with eco-friendly water based ink will be placed in each guest room. A bamboo tree kit will be used as a giveaway at a children’s activity where they will learn about conservation.
All guests will be given a solar-powered, clip-on flashlight with compass to help them navigate the resort during the day and at night. A notebook and pen made from recycled materials and printed with eco-friendly water based ink will be placed in each guest room. A bamboo tree kit will be used as a giveaway at a children’s activity where they will learn about conservation.
