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Ritchie Compass Print Ads
Ritchie Navigation
Print ads
For Ritchie Navigation, I started with the most basic requirement that boaters need out of a marine compass; to not get lost. Within the scope of the creative brief, we stayed with a serious tone, offering only a slight amount of levity with the maze imagery on the left page.

Like all assignments, I added additional criteria to the assignment—that it stand apart from all other ads within the same publication. 
Ritchie Compass Print Ads
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Ritchie Compass Print Ads

Print ads for Ritchie Marine Compasses
6
237
0
Published:
Attribution, No DerivativesAttribution, No Derivatives