Brief: With the launch of the new Clorox product range, Clorox Clothes and Clorox for Black and Dark Clothes, we were tasked with creating the direction on how the product will be launched on digital as well as share campaign launch ideas. First on the list of tasks to execute was the visual and copy guidelines for the latest products as well as begin working on the website which will hold information, a small instagram competition and a customer feedback area.
Solution1 : Clorox Queen Digital Playbook
As there was no key visual to be used for the product launch, we took a bold move and created key visual options for both products and then went on to create visual and copy guidelines to be followed for the product across all communication on digital.
Solution 2: Clorox Launch Website
The first touch point was the website which followed the style of the playbook and will act as the main hub of the campaign. It will feature information, a social feed for the compeition #CloroxClothesChallenge as well as a product feedback form.
View it live www.CloroxArabia.com
Soltuion 3: Clorox Clothes Mini Games
Mini Games deployed on social media promoting the new product and bottle update in a fun interactive way. One mini game is a bottle transformaion slider showing the evolution from the previous product showing the old Clorox for Colours to the new Clorox Clothes.
