Fact
Most men do not know what their wives really do at their 'Ladies-Night-In’. They have the impression that women in these gatherings spend boring moments gossiping, eating and talking about what they (men) think are superficial things like fashion and beauty.
Men are totally unaware of the endless fun women experience in these gatherings.
Most men do not know what their wives really do at their 'Ladies-Night-In’. They have the impression that women in these gatherings spend boring moments gossiping, eating and talking about what they (men) think are superficial things like fashion and beauty.
Men are totally unaware of the endless fun women experience in these gatherings.
Insight
Though women sound like gossiping creatures, there are some kind of secrets that they don’t even share with their husbands, such as the activities of their nights-in. They apparently cherish such secrets as if there is an unwritten code that says if such secrets shared, the fun will fade away.
Idea
What happens in the Ladies-Night-In stays in the Ladies-Night-In. It's exclusively for Women.
It's a Woman's World
Advertising Agency: Impact BBDO, Jeddah
Client: Pepsi Co. (Lays)
Creative Director: Moe Sarhi
Senior Art Director: Wissam Chaar
Copywriter: Amar Hasan, Lynn Ramadan
Senior Account Manager: Nazih Hajj
Account Executive: Nayef Hassan
Published: November 2015
Client: Pepsi Co. (Lays)
Creative Director: Moe Sarhi
Senior Art Director: Wissam Chaar
Copywriter: Amar Hasan, Lynn Ramadan
Senior Account Manager: Nazih Hajj
Account Executive: Nayef Hassan
Published: November 2015
