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    Collaborating with the client, creation of a concept for an ad campaign for this new yoga studio. The result was showing a dog doing yoga poses (… Read More
    Collaborating with the client, creation of a concept for an ad campaign for this new yoga studio. The result was showing a dog doing yoga poses (aka downward facing dog) paired with the tagline ‘Yoga is for everyone.’ I organised the dog training, art directed the photoshoot, and did the final retouching of the photos. I also created the graphic look for the ad campaign (colours, typography etc), and designed various pieces of collateral rolling out this look. Read Less
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8 Limb Yoga
Advertising Campaign


Collaborating with the client, we created a humorous ad campaign to promote the new yoga studio 8 Limb Yoga. We showed a dog doing yoga poses (aka downward facing dog) paired with the tagline ‘Yoga is for everyone.’ I organised the dog training, art directed the photoshoot, and did the final retouching of the photos. I also created the graphic look for the ad campaign (colours, typography etc), and designed various pieces of collateral rolling out this look.