This catalog redesign was a complete upgrade--copy, photography, layout, design, color palette--to represent the brand more accurately as high-end, solutions-oriented, and more user-friendly. Images below show the before/after cover design ('before' is at bottom).
My roles were Creative Direction, Editing, Art Direction (photography)
Designer: BBDO New York
My roles were Creative Direction, Editing, Art Direction (photography)
Designer: BBDO New York