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    This project is a concept done for Studio 2 at Savannah College of Art and Design. OBEY for #GirlBoss is a campaign aimed to empower women to le… Read More
    This project is a concept done for Studio 2 at Savannah College of Art and Design. OBEY for #GirlBoss is a campaign aimed to empower women to lead creative independent lives. #GirlBoss grants women money in different creative fields to get them on their way to being a powerful entrepreneur. I created a series of posters, guerrilla packaging and a website that would help these women feeling empowered on their journey to owning their future and being the boss of their own life. The propaganda are used in an invasive way in urban areas to constantly remind women of their worth and keep them motivated to be the boss of their own life. Read Less
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The sleeve has a zipper that “undresses” the bottle and reveals the quote ‘Be free, not cheap’.