Brand Identity, Web-Guide, Digital Marketing package, Character, Logo, Design (2003~2005)
Creative Directed and built creative strategies for LG's 1st mobile service brand launch for Europe market(UK/France/Germany/Italy/Span). Creative inspiration was Fashion, Me=You=Life, Wireless any where with LG mobile. Our team created this keywords of theme, Brand Identity, Character and all of on/off line brand package and digital strategy. I still love this portfolio, one of the favorite and I was then at the meridian of my creative power...
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