Our client, Eco Warriors Malaysiamember, Matthias Gelber, has started and implemented a new recycling system forcondominiums. Hence, Green motive is a recycling campaign that focuses onpromoting this new recycling system. This recycling system is a new solutionfor the condominium residents to handle their garbage in a more appropriate wayand recycling at the same time. One of the main method used in the campaign ismaking comparison between the things we do in our daily life and recycling. Themain media used for this campaign are website, ambient and a fun fair themedevent. All of these medias are a platform for people to get to know us better,what we do, how to implement the recycling system, vote for events and join competitions.