Pashley Cycles are originally from Britain, where they became extremely popular, and are now being sold in Toronto, ON.
People have seen the bikes around but are not aware of the brand and, in turn, do not know where to purchase them.
Age 20-35 -Trendy Urbanites (and hipsters) living in the downtown core with a disposable income. Their current mode of transportation is public transit but they are looking for more environmentally friendly, and trendy, ways of getting around.
Single Minded Thought:
British charm with an American flare.