PLANTERS
Re-brand, package design
A monocle and top hat are not something our generation can relate to. It's time for Planters to re-brand themselves with a fresh new look but at the same maintain their image of consistency in quality. The Planters of today is a sustainable company with highly natural products. The origin of a peanut is plant-based and I used that as my inspiration into a new look and voice for Planters peanuts.