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    Photography campaign for Star Trac's 2012 advertising campaign. 8 images of athletes in peak moments of action: Golf, Hiking, Military Training, … Read More
    Photography campaign for Star Trac's 2012 advertising campaign. 8 images of athletes in peak moments of action: Golf, Hiking, Military Training, MMA, Roller Derby, Running, Soccer and Spinning Read Less
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Star Trac // Photography Campaign
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INTRODUCTION
Jethro Ames collaborated with photographer Dean Bradshaw to create an amazing photography campaign for Star Trac's global brand initiative. These 8 images of athletes captured in peak moments of action. Ranging from Golf, Hiking, Military Training, MMA, Roller Derby, Running, Soccer and Spinning. These hero imagery are to be utilized in many different aspects though out the brand’s campaign.

Ames art directed the initial concept, creating a vision of how image will look like. Bradshaw photograph the settings and models in many different environments within an aggressive schedule. Later, with his continued collaboration with Ames, they where able to use Dean’s photoshop expertise to finalize the brand imagery.


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Production Stills & Tradeshow Booth Usage




Behind The Scenes Documentary





CREDITS
Agency // ParkerWhite Brand Interactive
Client // Star Trac
Photographer // Dean Bradshaw
Art Director // Jethro Ames


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