The Confluence Fly Shop was founded in 2008 by the Clark brothers and is in need of rebranding.

The oringial logo lockup was a sans serif font made on the fly for their first newspaper ad. Over the years, the Clark brothers have made some changes but the basic form hasn't changed.The brothers decided they would like to strengthen their brand with their new partnership with Sage Fly Fishing.

 

Presented here are three logo lockup options for the three primary uses of their logo.

Included is the updated color palette and new fonts package.

 

The first version is created for tradehow and special event banners. The second is main logo for core branding (business cards, hang tags and website). The final version is the footer logo lockup for the website.