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    Prism Pasta was a concept that was first sparked by the idea of a kaleidoscope. With the idea of light and various colors that a kaleidoscope pro… Read More
    Prism Pasta was a concept that was first sparked by the idea of a kaleidoscope. With the idea of light and various colors that a kaleidoscope produces, the brand Prism Pasta was created. The hexagon is a common theme throughout the brand, translating to the packaging, patterns, and logo. The hexagonal patterns used were each created from ingredients in the individual pastas, such as basil, and red pepper, and whole wheat. As a hexagon is made up from six triangles, six serving sizes were incorporated into the packaging, which can be punched out through the perforated tabs. The advertisement was developed from the tagline of the brand, "Explore tradition through a new spectrum," which is a statement about the tradition of Pasta, being explored in new ways through the brand. Read Less
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