Problem - Going out of my comfort zone
The task of this school project was to create a beverage targeting a specific audience. I tried to work with an audience that I was not as familiar with.
Solution – Something new for parents and their children
The target audience I chose to work with were parents with small children and the children themselves. The beverage I chose was a soy beverage for children who are lactose intolerant. By creating a hypothetical brand “Soy-Yum” I wanted to introduce a soymilk that appealed to children specifically. I also wanted to introduce different flavors to allow children to have more options on flavors incase they do not like the flavor of regular soymilk. As for the packaging itself, I wanted to go with something fun and vibrant to allow it to stand out in the shelves while being something that can be easily packed on the go in lunchboxes.
Results - I discovered myself a little more
While working with an unfamiliar target audience I gained more insight and knowledge on people who are lactose intolerant. Through the audience, I realized I found myself enjoying projects that relate to children.
