SCREEN CAPTURES
City Jam
In a newly industrialized country, like Brazil, with people seeking for a high average standard of living, consumption takes a big role in development. Rio de Janeiro and Sao Paulo are Brazil’s two biggest cities, the ones that consume the most, and therefore, the ones that produce more waste. In spite of being completely different places, with diverse lifestyles and varied landscapes they have a problem in common: they neglect their possibilities of being sustainable cities – not even 5% of their garbage gets recycled. Both of them, together, make a DISPOSABLE JAM.
Rio has its natural beauties and Sao Paulo is our cultural capital. Spending the day in Rio, going to the beach, watching all its glorious landscapes, and then getting to Sao Paulo night clubs, restaurants and concerts would be, for me, an ideal JAM. But, today, this is not so perfect, as both cities are careless with their nature, their garbage and their people.
For thatreason, I propose a change. From a DISPOSABLE JAM between the two cities wecould create a RECYCLED JAM. In the first two images we see two big jars pouringfragments of material that represents the trash in two degraded cities. Theyare dark, dry and messy places. As we recycle them, the jars throw hope totheir landscapes, since we reuse the same materials in a new way. The colorscome up, especially the exuberant green from the grass, that shows that we areso blessed with nature, and we shouldn’t destroy it. Other elements like thewater, the sky and even the buildings take new materials, new textures and getready for a sustainable development.
Makingthis delicious jam between Rio and Sao Paulo, taking back their lives and beauty in a graphicway is my objective. This transformation from the disposable to the recycledplace is what will create my ideal city: my CITY JAM.
In a newly industrialized country, like Brazil, with people seeking for a high average standard of living, consumption takes a big role in development. Rio de Janeiro and Sao Paulo are Brazil’s two biggest cities, the ones that consume the most, and therefore, the ones that produce more waste. In spite of being completely different places, with diverse lifestyles and varied landscapes they have a problem in common: they neglect their possibilities of being sustainable cities – not even 5% of their garbage gets recycled. Both of them, together, make a DISPOSABLE JAM.
Rio has its natural beauties and Sao Paulo is our cultural capital. Spending the day in Rio, going to the beach, watching all its glorious landscapes, and then getting to Sao Paulo night clubs, restaurants and concerts would be, for me, an ideal JAM. But, today, this is not so perfect, as both cities are careless with their nature, their garbage and their people.
For thatreason, I propose a change. From a DISPOSABLE JAM between the two cities wecould create a RECYCLED JAM. In the first two images we see two big jars pouringfragments of material that represents the trash in two degraded cities. Theyare dark, dry and messy places. As we recycle them, the jars throw hope totheir landscapes, since we reuse the same materials in a new way. The colorscome up, especially the exuberant green from the grass, that shows that we areso blessed with nature, and we shouldn’t destroy it. Other elements like thewater, the sky and even the buildings take new materials, new textures and getready for a sustainable development.
Makingthis delicious jam between Rio and Sao Paulo, taking back their lives and beauty in a graphicway is my objective. This transformation from the disposable to the recycledplace is what will create my ideal city: my CITY JAM.
