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  • About

    About

    Marketing materials for CLD.
    Published:
The Certified Lighting Designer (CLD) certification is the first evidence-based certification in lighting design in the world. A strong brand identity and engaging marketing materials with targeted messaging were strategically designed to create brand awareness and motivate qualified lighting designers to apply for this new certification. The integrated marketing program included website, brochures, email blasts, multiple-hit direct mail and trade magazine advertising.