Jennifer Nakamura's profile

Keyword Research Web Application

< WHAT IS IT >
A web application that influences the user to drive next action by quickly providing useful data and its relationships off of a keyword(s).

< CHALLENGE >
The challenge was to simplify and create thoughtful and intuitive design that represent information to be easily understood while providing meaningful functions and aesthetics.

< EXECUTION >
I created user journeys, low and high-fidelity prototypes and design specs which allowed us to understand the experience and possibilities of user flows. We iterated and refined details with our goal in mind - simple usability representing useful information that ultimately drives action for users. We worked on systematic sprint in the process to work through the design problems.
The visualization piece was critical as the product was heavily data driven. For example, through multiple iterations, the visualization of some of the presented data evolved from click of a button, drag-and-drop, to interactive bubble charts. The agile design process has helped us discover and refine the direction of the product design.
Keyword Research Web Application
Published:

Keyword Research Web Application

A web application that influences the user to drive next action by quickly providing useful data and its relationships off of a keyword(s).

Published: