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    _ The Assignment Shine is a boutique that is focused on delivering a large variety and selection of clothing and accessories targeting fashion fo… Read More
    _ The Assignment Shine is a boutique that is focused on delivering a large variety and selection of clothing and accessories targeting fashion forward young women.The brand aspired to grow in the market as the place to shop for the latest trends and fashion pieces at affordable prices. _ The Solution Shine´s brand was developed for the Middle East market with the intention of expanding into international markets. Shine thinks globally and acts locally by adapting its communication to each cultural background. The project consisted of naming, branding and designing the store environment. The brand identity is boldly reflected through the in-store experience, brand culture, high service-levels and communication. With a flexible visual identity that is responsive and adaptive to fashion’s rapidly changing trends, it consistently stays current and applicable across all forms of media and communication._ The Assignment Shine is a boutique that is focused on delivering a large variety and selection of clothing and accessories targeting fashion forward young women.The brand aspired to grow in the market as the place to shop for the latest trends and fashion pieces at affordable prices. _ The Solution Shine´s brand was developed for the Middle East market with the intention of expanding into international markets. Shine thinks globally and acts locally by adapting its communication to each cultural background. The project consisted of naming, branding and designing the store environment. The brand identity is boldly reflected through the in-store experience, brand culture, high service-levels and communication. With a flexible visual identity that is responsive and adaptive to fashion’s rapidly changing trends, it consistently stays current and applicable across all forms of media and communication. Read Less
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The Assignment
Shine is a boutique that is focused on delivering a large variety and selection of clothing and accessories targeting fashion forward young women.The brand aspired to grow in the market as the place to shop for the latest trends and fashion pieces at affordable prices.
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The Solution
Shine´s brand was developed for the Middle East market with the intention of expanding into international markets. Shine thinks globally and acts locally by adapting its communication to each cultural background. The project consisted of naming, branding and designing the store environment. The brand identity is boldly reflected through the in-store experience, brand culture, high service-levels and communication. With a flexible visual identity that is responsive and adaptive to fashion’s rapidly changing trends, it consistently stays current and applicable across all forms of media and communication.
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Creative Director: Nuno Abreu
Project Manager: Jorge Abreu
Graphic Design: Filipa Goes