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    MELT prepared audiovisual identity for the international Coca-Cola conference in Warsaw. It was an amazing opportunity to work on such powerful 3… Read More
    MELT prepared audiovisual identity for the international Coca-Cola conference in Warsaw. It was an amazing opportunity to work on such powerful 360° multimedia scenography created for the event. Based on the stage design and the graphic history of Coca-Cola brand, we wanted to create immersive, yet minimalist motion design with a gradual shift from flat to 3D look. As the screens were set up almost all around the audience in 270 degrees, we created the animations with Surround sound design to completely immerse the audience. The resulting series of animated jingles and loops perfectly fits the Coke’s style and was a blast to ‘get inside’ and experience it. Read Less
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Coca-Cola
Conference Motion Idents
/
Minimalist & Immersive 360° Stage Visuals



We were asked to prepare audiovisual idents for the international Coca-Cola conference in Warsaw. It was an amazing opportunity to work on such powerful 360° multimedia scenography created for the event. Based on the stage design and the graphic history of Coca-Cola brand, we wanted to create immersive, yet minimalist motion design with a gradual shift from flat to 3D look.

Watch it out in glorious YouTube 4K:



The screens were set up almost all around the audience in 270°, we created the animations with surround sound design to completely immerse the audience. The resulting series of animated jingles and loops perfectly fits the Coke’s style and was a blast to ‘get inside’ and experience.

Check out the cropped, zoomed in detail of Intro in 4K:




Watch #anotherone in original form vs its cropped detail in 4k:




Watch original Outro zooming to the main screen detail:




Still frames:





Imagined by MELT // bymelt.com
Directed by Kuba Matyka & Kamila Staszczyszyn
Sound design: Kuba Matyka
Client: Coca-Cola
Agency: Endorfina

 
Thanks for watching!