This is work I have done as a Freelance Art Director and Digital Media Design Manager for SeeMe: a Fair Trade, Ethical Luxury Brand. The brand is focussed on supporting women in the Middle East who have been victims of abuse by employing them in the production of the jewelry.
As a freelance consultant, I have helped develop the vision of the full brand experience in order to maintain a consistent and coherent language across all channels: from directing photoshoots for campaign images and directing developers on the design and production of the website, to creating content for marketing campaigns and social media and translating the DNA of the brand into their retail space and visual merchandising.
Online Advertising Imagery:
Visual Merchandising:
Website:
Social Media Content:
I have just started managing the brand's social media outlets and creating content for all of them.
Balun, Art Direction and Logo Design
Balun, a brand based in Puerto Rico, hired me as a freelance art director in order to design their logo and direct their first campaign that would accentuate the fact that they are a Puertorican brand. The imagery I created was then used on their webshop and their social media channels.
