Brief: Introduce the Good Night Offer
Rationale: As the name of the offer is “Goodnight Offer “the visual has a clever play of the night elements. The phone itself being the main element was shown wearing a night mask and different app icons were strewn in the sky representing the stars.
The offer and the visual made a powerful connect with each other.
Key Visual
Magazine Ad
Billboard
Pillow Branding
Street Branding
Bus Branding
Cafe Branding
Metro Station Branding
Visual Support
