Final Logo Design
I provided art direction to several graphic designers who agreed to work on the logo for this branding project. My role was selecting the designers and communicating our needs to them. Throughout the project I helped ensure that the project was progressing on time and had clearly defined goals.
To keep the project's scope from expanding, I hosted three rounds of design revisions with each designer to hone in on what would become the final logo. This process of wash-rinse-repeat allowed us to see many potential designs and explore several branding options. This process worked well as in my original discussions with the client he had discussed his hesitance to use an aggressive image of a bear in the company logo. As the creative process continued we all agreed that an image that portrayed excitement would likely serve his branding needs best because of it's impact and resonance with his target audience.
