Lyft: Friends with Transit
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    Winter 2015 OOH campaign for LYFT. Agency: Made Movement CEO/Chief Creative Officer: Dave Schiff Client: Lyft Agency Creative Director: Steve… Read More
    Winter 2015 OOH campaign for LYFT. Agency: Made Movement CEO/Chief Creative Officer: Dave Schiff Client: Lyft Agency Creative Director: Steve Dolan Copywriter: Steve Dolan Agency Creative Director: Nate Bruning Art Director: Nate Bruning Designer: Brandon Roth Copywriter: Brett Shea Read Less
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Lyft isn’t about stealing business away from our cities’ transit infrastructure. They’re about joining the system—teaming up with mass transit to celebrate how wonderfully they bolt on and, at times, pick up where others leave off. The Friends with Transit work challenges perceptions of transportation and, in doing so, prompts the idea that there may be a better way to get around.