Gap Born To Fit / Integrated Advertising
One of the most successful campaigns in recent years for the global retail brand, the Born To Fit campaign gave Gap the chance to reclaim its place in the jeans category. We grabbed consumer’s attention with bold graphics, a strong, simple statement & top models. We gave consumers a chance to explore the quality
& fit across all channels. One of the first 360 campaigns with a digital and social media presence for Gap.
& fit across all channels. One of the first 360 campaigns with a digital and social media presence for Gap.
Digital Interactive / Social media
We created an immersive digital experience utilizing Facebook’s viral nature and it’s existing global community to maximize campaign broadcast. Consumers were able to compare fits, zoom in on details, hear about the inspiration behind the denim and most importantly shop the campaign.
Print advertising
Print advertising / accordion fold fit guide
Outdoor advertising
NY Times
