About Adobe XD
The Adobe XD Group is a global design organization responsible for the user experience of most of Adobe’s products. Once a year or so, we gather all of our designers, researchers, engineers, and other team members together in San Francisco for a week-long event where we share our work, build our relationships, and plan for the next year.
Adobe is in the midst of a cultural shift focused on bringing all of our experiences closer together. In service of this goal, we changed the format of XD Week for 2016. For the first time, we extended the invitation to people outside of XD who are also designers or who are working on making our customer experiences better. Our goal was to elevate XD Week from a team event to an Adobe event.
With that in mind, the event was renamed Design Week and the theme for 2016 was Convergence—meant to represent all of us coming together to build something bigger and better across products, services, and organizations. The XD Brand team took on the task of creating an appropriate brand system to support the goals and needs of the event.