SOLUTION

The major functional issues of current cooking oil packages are that they are easy to pour more than the necessary amount; the oil always leaks down the side of the bottle, becoming a greasy mess to handle and store on the pantry shelf. Incorporating a pump eliminates these problems by allowing the consumer to dispense as much or as little as they need without the greasy mess of wasted oil. 

Grandma Hardy’s is marketed towards the novice cook for its ease of use, but also promotes healthy, hearty eating that appeals to a wider audience. This organic product is made more approachable and friendly with playful illustrations.