Brio Fruit Tops
OPPORTUNITY
Redesign a packaged product of choice that lacks functionality and quality.
SOLUTION
After researching, plastic fruit cups proved to have multiple impracticalities. When creating the new packaging, kids were the targeted audience. The solution needed to appeal to young children, as well as the parents that were buying the product. I wanted the new package to entice buyers to invest in a healthy alternative to snacking. The solution is a fresh new, modern look. The fruit cups themselves are packaged with a perforated, airtight seal and a reusable, resealable plastic lid. This proves to be easy to use and ultimately spill proof.
Redesign a packaged product of choice that lacks functionality and quality.
SOLUTION
After researching, plastic fruit cups proved to have multiple impracticalities. When creating the new packaging, kids were the targeted audience. The solution needed to appeal to young children, as well as the parents that were buying the product. I wanted the new package to entice buyers to invest in a healthy alternative to snacking. The solution is a fresh new, modern look. The fruit cups themselves are packaged with a perforated, airtight seal and a reusable, resealable plastic lid. This proves to be easy to use and ultimately spill proof.
