Located in the Cavalier Building of Halifax Citadel National Historic Site, the Army Museum has fascinated and inspired thousands visitors with an extensive collection of Haligonian, Nova Scotian, and Canadian militaria.

The visual identity and implementation for the Army Museum Halifax Citadel references 
the 5th Canadian Division’s two-inch-by-three regimental wool shoulder-patch.
Parade square, WO Jerry Kean, LH2014-009-003, © 2014 DND-MDN Canada.

During the two World Wars, soldiers wore wool badges to identify their division. The 5th Canadian Division of Atlantic Canada recently reinstated the patch, in part to recognize those who served—an apt metaphor for the Army Museum’s new visual identity. From the two-inch-by-three-inch proportion to the maroon colour, the symbol is recognizable for many who have or continue to serve. The ‘ribbon’ element of the Capital ‘M’ becomes an important graphic motif.



Two logos were developed, one for each official language. We also vectorized and reworked existing artwork to create a revised AMHC crest.
The logo was applied to various products, from postcards and rack-cards, to a self-directed walking tour program for the many World War l points of interest located in and around Halifax.
We worked with the Army Museum Halifax Citadel to develop, design, and deploy a new AMHC website.
Donor recognition certificates. Designed by Natalia Ultremari.

FORM:MEDIA
http://www.form-media.ca/army-museum-brand

John deWolf — Project management, creative direction 
Yulia Semenova — Concept and lead design
Natalia Ultremari — Graphic design 
Ed Vella — Graphic design
Iain MacLeod — Copy writer

Army Museum Halifax Citadel / Branding
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Army Museum Halifax Citadel / Branding

Brand development for the Army Museum Halifax Citadel, Nova Scotia, Canada.
14
249
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Published:

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