I N T R O D U C T I O N
Over the last few years Arkadium has done a lot of growing as a company. They weren’t just offering cute games to play to kill time, they were offering full content solutions to major online players. The ultimate goal was to reposition Arkadium in a way that showcased their patented Strategic Engagement Platform of revenue-generating games, videos, quizzes and ads. It was a full paradigm shift for them, they were moving away from B2C and focusing on B2B.